Mars, Incorporated is a family‑owned company with more than a century of history in creating a wide range of products and providing services for people and their pets. Mars produces products under globally recognised brands, including Pedigree®, Whiskas®, Royal Canin®, M&M's®, Snickers®, Twix®, Milky Way®, Dove®, Orbit®, and Skittles®. In Russia, Mars LLC is one of the largest manufacturers in the pet food and food products sector. The company has nearly 6,000 employees and 10 factories in various regions.
The Interregional Irbis Association was established in 2021 with the aim of conserving rare animal species. The Association supports scientific research, anti‑poaching efforts, ecological education, and major educational and international projects.