Musk deer
Saker falcon
Pallas’s cat
News
A media facade featuring a snow leopard has been launched on the legendary Gidroproekt building
The new media facade of the MAER media holding has started operating on the Gidroproekt building on Volokolamskoe Highway. One of the first videos shown on the screen is an animated story dedicated to the snow leopard.
The Interregional Association "Irbis" is the partner of the social campaign. The project’s goal is to draw public attention to the problem of conserving rare predators — there are very few of them left in Russia. Now residents and guests of the capital will be able to see the graceful animal on a huge screen located on one of Moscow’s landmark architectural sites.
The collaboration between the MAER media holding and the Irbis Association began long ago. Konstantin Mayor, CEO of MAER, is a member of the Association’s Board of Trustees.
The Interregional Association "Irbis" is the partner of the social campaign. The project’s goal is to draw public attention to the problem of conserving rare predators — there are very few of them left in Russia. Now residents and guests of the capital will be able to see the graceful animal on a huge screen located on one of Moscow’s landmark architectural sites.
The collaboration between the MAER media holding and the Irbis Association began long ago. Konstantin Mayor, CEO of MAER, is a member of the Association’s Board of Trustees.
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The snow leopard is a symbol of the strength and fragility of our nature. Media has the power to truly change people’s attitudes towards nature conservation, and I believe it is important to use this resource as effectively as possible
The campaign organizers note that the main aim of the video is to tell as many people as possible about the amazing characteristics of the snow leopard and the importance of protecting it.
© The Interregional Association “Center for the Study and Conservation of the Snow Leopard ”Irbis”, 2021 — 2026
Musk deer
Saker falcon
Pallas’s cat
